Episode 307: JENNI HARRIS Why Vote with your Dollar for Regenerative Agriculture

Jenni Harris, Will's middle daughter, is a member of the fifth generation of the Harris family to tend cattle at White Oak Pastures. After living on the farm her entire life, Jenni went to Valdosta State University and earned a degree in Business Marketing, graduating in 2009. She remained intimately involved in the family business throughout her studies.

After graduating, Jenni set out to learn the industry. She moved to Atlanta where she interned at Buckhead Beef, a SYSCO company. She put in time in every department, from shipping and receiving to the cut shop, and was later hired to work as a sales associate.

In June of 2010, Jenni returned home to Early County to work for White Oak Pastures full time. As the Director of Marketing, Jenni spends her time focusing on the balance of ecommerce growth and wholesale relationships. Jenni is the proud mother of Jack and Lottie Harris, and wife of Director of Specialty Products, Amber Harris.

In this episode, Jenni Harris shares how their multi-generational farm shifted from industrial to regenerative agriculture, restoring soil health and biodiversity through multi-species rotational grazing that mimics nature. She debunks the idea that eliminating meat consumption is the problem, arguing that well-managed livestock are essential to the carbon cycle and rural economies. She explains that cheap-food demand drove the rise of destructive industrial practices, and the real solution lies in consumers supporting local regenerative farmers to heal the land and rebuild a balanced food system.

RESOURCES:

• Learn more about White Oak Pastures here: https://whiteoakpastures.com
• Instagram: @whiteoakpastures
• Facebook: https://www.facebook.com/whiteoakpastures/
• YouTube: https://www.youtube.com/c/whiteoakpastures
• Blog: https://blog.whiteoakpastures.com/blog
• Watch the water cycle vide mentioned here: https://youtu.be/85El8PzfKa4?si=9tIJMghJ03DAZRVz
• Get 15% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara

CHAPTERS:

0:00 Intro
7:18 White Oak Pastures
14:50 What regenerative agriculture is about
23:47 The impact of stopping meat consumption
33:33 Farmers are responding to consumer demand
39:80 Industrialized practices tip off nature's balance
50:20 Support local farmers

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