Episode 340: WENDY STRGAR How to Improve Vaginal Health

   

Wendy Strgar, recently named to the 2025 Forbes 50 Over 50 Innovation List, is an award-winning entrepreneur and the founder of Good Clean Love and Vaginal Biome Science.

She pioneered BioMatched® technology, applying biomimicry to develop safer, science-based products that support vaginal health.

As both CIO and CEO, Wendy has led groundbreaking research on the vaginal microbiome and helped influence FDA standards—making her a true innovator in women’s health.

In this episode, Wendy Stregar of Good Clean Love breaks down the science of the vaginal microbiome, exposing common product ingredients that harm it and sharing how her new telehealth platform, biomimicry-based products, and vaginal estradiol insights help women fix chronic BV, yeast infections, and painful sex.

 

RESOURCES:

• Learn more about Wendy Strgar here: https://www.wendystrgar.com/
• Instagram: @wendy.strgar @goodcleanlove
• Get 10% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara

 

CHAPTERS:

0:00 – Meet Wendy Strgar
2:27 – Sponsor: Peluva Shoes ad
4:15 – Gut, oral, and vaginal microbiome basics
8:56 – Women's health's 5% research problem
10:17 – Funding Vaginal Biome Science and misdiagnosis
12:47 – The K-Y/Astroglide propylene glycol problem
14:51 – pH, odor, and healthy bacteria basics
17:32 – Launching Good Clean Clinical Care
19:57 – Vaginal estradiol and why the carrier matters
22:23 – Telemedicine platform and doctor access
26:50 – Good Clean Love at Target, Walmart, and the Reset
28:44 – Crispatus and racial disparities in birth outcomes
33:04 – Cancer treatment and vaginal health
36:24 – Clitoral anatomy and nerve endings
40:14 – The three-step biomimicry method
49:16 – Higher Coaching, app, and retreats
54:23 – Breaking the recurring BV, yeast, and UTI cycle
1:02:21 – Probiotics, cost, and the orgasm gap
1:04:02 – Orgasm science, scent, and arousal

 

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EPISODE TRANSCRIPT: 

We're talking all about the vaginal microbiome and vaginal health on today's episode. My guest is Wendy Stregar, recently named to the 2025 Forbes 50 Over 50 Innovation List. But let me... Before I read this to you guys, like, the... Let me just say, some people are just, like, wow.

Like, good job, human, and Wendy is one of those people, so you know, let me continue. She is an award-winning entrepreneur and the founder of Good Clean Love and Vaginal Biome Science. She pioneered bio-matched, uh, technology, applying biomimicry to develop safer science-based products that support vaginal health. As both CIO and CEO, Wendy has led groundbreaking research on the vaginal microbiome and helped influence FDA standards, making her a true innovator in women's health.

Okay, Wendy is awesome. You're gonna love her immediately, and wait till you find out more about Good Clean Love. Like, I recognized the brand. It's, you know, it's all over the place in stores and all of that. Um, but I had no idea, like, everything that she was up to and, and what, really what she stands for and what she's about.

And you know, obviously, like, um, I don't know if you guys notice, but, like, it's, like, even just saying we're talking about vaginal health today, like, it's like why is that weird? Like, 50% of the human population has a vagina, and we, we, it, we can't talk about it because, uh...

Anyway, it's just so bad. It needs to be talked about. Uh, Wendy is going to soapbox plenty, so I will give her the soapbox for that. And, it, yeah, she... I'm glad that she's taking it. It really, it really is, like, way overdue. So, um, after you hear about all the cool things that she has and including, like...

I, was blown away by her little part about vaginal estradiol and, like, the carrier stuff that it was in. I was like, "Oh, my gosh, yes, yes." I don't know of anybody else who's created that. I'm like, "Yay, thanks, Wendy." Anyway, uh, if you hear about all these different things and you're interested in getting anything from them, they offered you guys a 15% off coupon.

So it's INSIDE OUT... Wait, hold on. Let me double-check. Sorry, guys. yeah, INSIDE OUT. That is right. And so, or you can just go to goodcleanlove.com/insideout, and then it will automatically, automatically be applied at checkout. All right, let's go ahead and get into it. This is such a good episode.

This is Wendy Stregar. Okay, before we get into the episode, I wanna take a moment to tell you guys about Peluva Shoes. So here's what happened. So Mark Sisson... If you don't know Mark Sisson, you should know Mark Sisson, okay? Go look him up and start following Mark Sisson.

Uh, Mark Sisson and also Brad Kearns, who have been on the... He's been on the podcast, uh, a few times now, and Mark has also. They are, like, legendary OGs in the health and wellness industry. And, um, Mark, who also started Primal Kitchen, if you're familiar with that brand, um, has started Peluva Shoes.

So Peluva means foot glove in Portuguese, and these are minimalist zero-drop barefoot shoes, and they have that five-toe articulation. I resisted trying these out for a long time 'cause I thought they looked nerdy. I'm just being so real. Um, but after many times of Brad being like, "Dude, just try them, just try them," I was like, "Okay, okay, I promise I'm gonna be honest with you." Yeah, I wear them all the time.

I absolutely love them. I didn't think that the five-toe articulation was really that important 'cause I've been a longtime fan of Vivos and barefoot shoes and still love Vivos too. Um, but wow, like, major difference. Like, I was like, "Okay, now I'm, like, really actually using my foot the way I was supposed to." So they are awesome.

Um, I told Brad, I was like, "You're right, dude. I love them so much." They're awesome. Um, and then they offered to sponsor the podcast, so thank you to Peluva, and they also offered to give you guys 10% off if you would like to try them out, which I highly recommend.

Um, you can go to Peluva, that's P-E-L-U-V-A, .com/coachterra, or you can just use the code coachterra at checkout and get 10% off of your order, and I highly, highly recommend getting some of their toe socks while you're there because you're gonna need toe socks. All right, let's go ahead and get into the episode.

Okay, so Wendy, we were getting ready to riff on the vaginal microbiome, and you were, uh, you were saying some good stuff, and I was like, "Mm, we, let's turn, let's turn this on. Let's go." So you know, to kick it off, just let's continue with what we were just talking about.

Why is the vaginal microbiome such a critical part of health for women?

Yeah, you know, I think it's actually, um, one of these parts of our health, well, just sort of like the gut microbiome, right? This is a, a good place to start because almost everyone's heard of the gut microbiome. But really, if you go back 20, 30 years, that wasn't true.

It took a very long time for the gut microbiome to become something that people thought of as a real impact on their health. And now even the most doctors, even not great doctors, will say take an, a probiotic when you have an antibiotic, right?

Yeah.

So we've come to understand that, that in our microbiome at at large, we really need to keep the right bacteria to protect us.

Mm-hmm.

Right? Because our microbiome, and I just always wanna say this when I start talking about vaginal microbiome, it's not like you just have a vaginal microbiome and a gut

Right

and a sinus it's all one microbiome. It's literally three pounds of bacteria that's designed to protect you and provide immune function.

Mm-hmm.

And so that's why it's so important, right? That's literally what fights diseases, is all these little bacteria in us.

Mm-hmm.

And it has to be the good ones and not the toxic ones.

Mm-hmm.

And different areas of our body have different sort of native lactobacilli. That's what those good bacteria are called. Um, so the ones in your sinuses are different than the ones in your gut that are different than the ones in your vaginal microbiome. Um, and so I think that's only important kind of contextually, 'cause it's not like there's just one great superbug that's protecting you everywhere, right?

Like, the systems are, are a little complex. But of course, the gut is sort of the center of the wheel, right? Like, if your gut microbiome is, is, is not well, then your other microbiomes are gonna be affected.

Mm-hmm.

And one that people often ignore, and we're gonna get to vaginal microbiome right now, that one is still really something that we teach a lot of doctors about, honestly.

Mm-hmm.

Um, but you know, your oral microbiome, which, you know, is, like, the decay in your mouth and all that, like, you know, 50% of people in America have serious decay in their mouth that they walk around with. So not only is that, like, a bad breath thing, but it actually is contributing to diabetes and mental mental health issues, right?

Mm-hmm.

So it's like if people

All Mm-hmm

if people understood what was happening in their mouth and how impactful that was like, their mental wellbeing and, you know, their, their ability to, to digest sugars, you know, they... I think they'd go to the dentist more. You know?

Mm-hmm.

So, so truthfully, this is my point, is that the microbiome is really I think as time goes by, medicine will spend more and more time trying to, like, help people support a good microbiome. Mm-hmm. And, and really, there's a lot of things we don't know. It's a very young science.

Mm-hmm. Mm-hmm. Um, there was some misadventures in, in investment that have kind of taken people out of that for a little bit, um, because... But what we've learned is that it's very hard to change permanently the microbiome of any area. So what I'm gonna teach today, and I'm gonna share with you, in the vaginal microbiome, is our method to biomimic you to healthy, uh, to a healthy vaginal microbiome state.

But I'm not permanently changing your microbiome, because really nobody knows how to do that. You know, there's been some fecal Mm-hmm to change the, the gut microbiome. But honestly, the microbiome is such a dynamic part of how we are, right? It's not like you just get it Right right place and then you're right.

You know? Like, what you eat every day, do you sleep, do you exercise? All the things people talk about, about Mm-hmm really affect what how your microbiome is, you know? So even if you get new, good lactobacilli implanted, but then you just keep drinking, you know, six beers every night and sugar all day, you know, they're not gonna survive, right?

Mm-hmm. Mm-hmm so I think, you know, it's really a lifestyle mechanism that we have to talk about when we talk about any kind of permanent changes in a microbiome. Yeah. So okay, so now vaginal microbiome. Mm-hmm. so, so the vaginal microbiome is one that is really ignored, and partly that's in the context of women's health in general, where we spend 5% of all the research dollars.

This probably isn't even true in this new administration, but

5% of all research dollars goes to women's health. And when we talk about women's health, we frequently are talking about maternal health, right? Because we really care about babies more than we care about the mothers, generally, um, at least in scientific research. And, um, so and, and there's so many, right?

Like, a woman's body is different, every cell of her body. It's not that she has a vagina and, right? Like, it's XX or XY, and that's everywhere. So, so there's a lot of things that impact women much more than they impact men. And, and even that level of study, right?

Like heart disease, right? Women are much more likely to die, to die of heart disease. Many different cancers and autoimmune function diseases, uh, happen to women much much higher percentage than to men, and we haven't spent the money to understand why that's true, right? Mm-hmm. So, so but we just know that it's true.

Mm-hmm and that's true also at the vaginal microbiome, right? Like, when we're doling out money... I just happened, when... I have another company, um, called Good Clean Love, and so when I got an investment from a PE firm in 2022, they wanted part of everything I had. So they invested in vaginal biome science, is my technology, my biotechnology company.

So I probably am the only woman you'll ever meet that was given money to study the vaginal microbiome, right?

Mm-hmm.

Like, I... As far as I know, I don't think any woman has been given money to do that.

Wow.

Um, and so, uh, so, so we started a study to understand when women get diagnosed at the doctor, what does their microbiome look like? And that data doesn't exist in the world. And so what we're seeing is kind of that because we don't collect enough data when we try to diagnose women's vaginal conditions especially, um, we often get it wrong, and that's because

Hmm

symptoms for so many different things look the same. So you could have yeast, and, you know, if you have a classic yeast infection, then that's gonna look like cottage cheese. That's what a doctor would say. If you don't have this discharge, it's not yeast. Well, that's not true because there's multiple kinds of yeast that it could be, and we're not testing for that.

The same thing with bacterial vaginosis where we think it's always these one or two germs, Prevotella or Gardnerella, but frequently we're finding many other kinds of bacteria that come from the gut that get into the vaginal microbiome. Things like strep, enterococcus, um, E. coli. Those, those bacteria are showing up, and you could give metronidazole all day long for months and months.

You're not gonna touch those bacteria.

Hmm.

So, so anyway, I, whatever.

Mm-hmm.

I was one of those women that always was having vaginal issues, and that's

Mm-hmm

got into this field.

Mm-hmm.

Um, I'm not a doctor myself. I'm married to a doctor, so that's why I know that he didn't learn anything about women's health particularly,

Mm-hmm

over the years of having all these babies and all that, that I had four children in. That's kinda what provoked me to start trying to learn because every product that doctors would give me made me sicker, you know?

Hmm.

Um, like, after I had my fourth kid, and, you know, each child you have successively, um, you have more dryness, you have more vaginal issues with each pregnancy. And so, um, but if, you know, like, the thing that many people don't know, and I only learned this, like I said, after I had my fourth kid, is that those products, like K-Y, Astroglide, all the ones that are sort of common, well-known legacy brands, are made of propylene glycol.

Propylene glycol is another word for brake fluid and antifreeze. And so, um, when you're using products that are designed to not freeze, right? That's, like, what their mechanism is, and you're using those ingredients on the most sensitive tissue in your body. Even if you don't feel it, although I did feel it extremely, right?

Like, I'd have to go soak in a tub for two hours. But many women don't experience it because they're pretty disconnected from their way that their vaginal area feels in general. That that's a much bigger story,

Mm-hmm.

um, but even if they're not feeling it, my point is that they're still experiencing the same kind of vaginal dysbiosis that happens from using what you call hyperosmolar products, or products that are way heavier than the actual tissue can support. So it pulls all the moisture out of that vaginal epithelium, and that's your immune barrier, right?

That's where the good bacteria is supposed to live and thrive so that it can protect against the bad bacteria. But a whole cascade of things happens, right? So you use K-Y or, or even, like, you know, even if you get a medicine like, um, like an estrogen cream. Many of those estrogen creams are made in hyperosmolar bases too.

Hmm.

So what it does is pull all the moisture out of these cells, and all these cells slough off, so then the effective ingredient can't work as well, and you basically are pushing the pH of the whole environment up by all this excess water that's coming out of the cells, and it's at this high pH where bad bacteria thrive.

Hmm.

So the reason that a lot of products will say erroneously that they're low pH or, you know, pH balanced, what that means or what they're trying to tell the consumer is that they, um, are designed to protect your microbiome because good, healthy bacteria, the kind you want there, need to be in a 3.7 to 4.1 pH.

But almost no products, especially lubricants and those products I was mentioning to you, they're all at a much higher pH, and that's where toxic bacteria lives. So when women, as they're trying to modulate their microbiome, if they just only think one thing, like, "How do I keep my pH low?

How do I know besides, like, doing a swab and testing my pH is low?" One way that they would know is the

Hmm

which honestly, vaginal odor is the number one complaint and, and anxiety that many women have around their vagina, um, and their vulva area. Although many women also have... When you have a dysbiotic system, which is to say you don't have the right bacteria there and you have always the wrong bacteria there, then you can get...

Like, the longer something's off, think about your gut again, right? Like, the longer something's not right, then the more worse it gets. Right? more come

people come.

It's

think of bacteria like people, right? So I'm like, there's opportunistic people and there's good, like, really good community-type people, and if there's enough good community-type people, the opportunistic people don't go out of control. The gut is the same. If, if you don't have enough of the

Exactly

collaborative

Exactly

those opportunistic ones are gonna go nuts.

Exactly. It's exactly like that, right?

Mm-hmm.

And so, um, so and, and, and so then, like, it's like, uh, what happens is that the longer they hang out, those bad people, I mean, whatever, I don't wanna get political, but we could, we if we want it. Um, you know, the, the worse things get, right? It, it's like a, it, it's a condition that becomes a disease.

We can name the disease, but we don't really have a treatment for it, right? And in fact, many doctors can't even associate it to the vaginal microbiome yet. I mean, it's very early science days.

Mm. Mm-hmm,

You know? But we know from doing this work, both in our consumer brand and, we just launched, uh, kind of a big deal for me 'cause I've been trying to do it for five years,

Oh

Monday I launched it, so,

What was it?

So, so it's a big celebration.

Yeah.

Um, it's called

Congrats already.

Yeah, it's good it's called Good Clean Clinical Care.

Okay.

And, um, and so basically in that platform, we're we're allowing women to sort of both learn about their symptoms, right? Because so many women have a hard time even defining what's wrong, right? So we're, it's full of education so women can choose what they believe is wrong with them, and then choose what are the worst symptoms associated with that, where the symptoms are, you know, what's the most prevalent, and then we can show them what kinds of medicines treat those things.

And they can

this an app?

Yeah. It's,

All right

it's a, it's a mobile... You can do on the phone

Good

on the web Good Clean Clinical Care But it's like, the, the reason I did it is because, first of all, most women, if something's wrong with their

Mm

would never believe me that if they just use Good Clean Love, they'll get better. Because they think they need to go to the doctor, and they think they need a prescription, because that's how we have trained women to think about their vagina. And sometimes they do, right? Sometimes they need an antibiotic.

But, but many, many women will talk about taking antibiotics over, and over, and over again, and never getting back to feeling good. You know? And, and for many conditions, like, like I was saying, the longer your microbiome is messy and off, then you can start to have vulvar conditions, things called lichen sclerosis, or, um, which is, like, kind of like almost a eczema kind of thing that happens vaginally.

Um, or they they have these conditions called vestibulodynia or vulvodynia where they, they can't even touch themselves without pain, right? Like, and these are conditions that, again, largely are not well understood by most doctors and not treated well. So having done this for almost two decades, I created this website where women can both educate themselves about what's really

Mm

and find treatments in this bio-match base that will actually help support their microbiome while we treat their symptoms, instead of, like, ruining their microbiome while we're trying to give them pain

Mm

or something else.

Mm-hmm.

So I, it's kind of a big deal. I really have to say, I'm pretty damn proud of myself right now.

Yeah, congratulations. Awesome.

Yeah.

Um, I wanna go back to the vaginal estradiol, 'cause we've had some topic... you know, some guests talk about that on the show. You know, I mean, uh, that, uh, it's interesting the, the part of that that you shared, because, like, the actual estradiol itself is gonna be beneficial to the vaginal microbiome.

Mm-hmm.

Right? But it's a interesting insight that you shared there that the carrier that it's put in, which is not

as important, right?

Right.

Mm-hmm. So we have a vaginal estradiol on

Oh, you do?

platform. Mm-hmm. Yeah.

Nice.

And also VHEL.

And

Yeah, and it's in a carrier that is gonna woman's vaginal microbiome health.

Ooh.

Um, and so, so I think a lot of women are gonna really benefit from that. One of the places that... You know, I mean, we can talk about all different case, use cases, but, but, um, uh, I'll come back to that in a minute. But I actually was um, prescribed vaginal estradiol also.

Mm.

you know, menopausally.

Mm-hmm.

so GSM, right? Like, why, why are women prescribed that? I think actually doctors, now that the black box is off of Estrogen, are more and more comfortable giving women, especially vaginal estrogen, you know? And we know that it's really important because as our estrogen drops, um, as we age, um, estrogen is, is...

I mean, it's a, it's a miracle hormone. Let me just say that this is

Mm-hmm

the only thing it does. This is largely one of the things we talk about, but it's a really high-level regulator of our vaginal microbiome because the estrogen um, creates glycogen, which actually feeds that healthy lactobacilli, right? So there's this virtuous circle once you have the good lactobacilli there.

Right.

if you have a little bit of they will keep taking care of each other so that can keep thriving, right? And, and so again, once your microbiome is level set or at least you're in an environment where you can continuously provide some food for that good estrogen, I mean, for the good lactobacilli to hang around, um, estrogen is a key element of that.

Let me just say that.

Mm-hmm.

um, even women who

Quick, quick question on that.

Yeah.

Sorry, uh, to interject. Uh, so how does that work? So do you guys have, like, a

Yeah

opportunities so that

Yeah,

can get that on your platform? Okay,

Yeah, it's it's a telemedicine platform, so they can and choose a medicine. Like, so for some women, like I was telling you, who have constant and, and really terrible pain in their vulva

Mm-hmm

so the external part of the vagina. Um, and they could have lesions there, um, or like I said, just a sensitivity to touch that, that doctors can't make sense of, right? Like, many women go to four, five, six doctors. but we have all different kinds of pain relief for those patients, and they can go on, and like I said, really describe, is it a burning pain?

Is it an itching is it itching? Is

Mm-hmm

um, you know, we, like, all these multiple descriptors, you know? And we, we work with doctors. I've... You know, one of the cool things about my job when I was just doing consumer is that, um, I learned all this stuff about propylene glycol, right? So then I thought, "Well, if doctors knew about this, they would, they would be like, 'Damn, I don't wanna do that.'"

Mm-hmm.

Right?

Mm-hmm.

So, so I would go to all these medical conferences, and at the beginning, people thought I was just crazy 'cause it was, like, a long time ago. Um,

Yeah

I became to become... I, I started having a lot of friends who were doctors. Um, and, and that's how I, really, that's how I learned about a lot of these things, was because they would tell me that they don't have any tools. I know there's one really famous doctor at Harvard, Caroline, and she's like, "Wendy, do you know, wanna know why I only see patients three hours a week?

Because the patients who come to me, I have nothing for them," right? Like, we haven't developed enough tools that actually can make a difference for women. And so it's not like we completely revolutionized, except to say that we're really dealing with the carrier and, and trying respect the microbiome, so that's revolutionary.

Nice, yeah.

But, the medicines that we're giving women are the same medicines that, that this Harvard doctor might give, but because the carrier can be so disruptive on already fragile tissue, women don't take it, right? They're not compliant.

Mm-hmm. Right.

And also, I think the other thing is, is that especially when it comes to antibiotic regimens, which we know we're trying to reduce because antibiotics are only half as effective as they were 20 years ago because we overuse them, and the only medical practice where we haven't changed what we're doing is women's health.

Again, I don't wanna get political, but I could.

Mm-hmm.

Um, so, so we're really trying to treat locally and deliver

Mm

whichever antibiotics we can locally.

Mm.

I mean, for certain things like UTIs, you can't do it. It's, like, there's no standard of care for that. Um, but we can also treat UTIs, and we have... So we have a doctor network of OBGYNs in every state.

Wow

and, um, and we have a pharmacy that can deliver in two days, or if you need the medicine right away, we can prescribe to your right near you. Um, and, um, and so there's just some approaches that I think are long overdue. And

Yeah

what I'm super excited about is that as we see more and more women getting better, medicine will also move. That's how medicine moves, right?

Right. Yeah.

It, it moves because the world changes, and then they're like, "Oh, how come we never thought of this?" You know?

Mm-hmm,

So, but, you know, truthfully, right now, medicine is as compromised as it's ever been, um, partly because five million people have just fallen off of insurance rolls, thanks again to this new administration. Um, so many, many people can't even really access medical care. And, um, and we've known for a long time that gynecological care is not widely available in many, many parts of this country.

So I feel like the timing for this

Mm-hmm

is really, really great

Mm-hmm

women need something.

Mm-hmm.

And I think that this, like, will really give them an option.

Yeah, that's amazing. Yeah, I wanna actually talk about a little bit of your stuff. Aren't you guys, like... You're, like, in Target and Walmart, and

Yeah,

some of your products, right?

Yeah, yeah.

Some main stuff. Yeah.

Yeah, so Good Clean Love, we we're sold pretty widely.

Uh-huh.

A lot of people like to buy that on Amazon. They do come to our website too, goodcleanlove.com.

Mm-hmm.

Um, but yeah, and, all of our work, no matter which company, we're all about education.

Mm-hmm.

So whichever site you go to, you're gonna really learn a lot about what has been happening with your vagina and, or your

Yeah

health

Right

and find real solutions.

Well, and I just wanna make my, my ladies aware here, okay, or the guys listening, for women you love.

For their wives or partners.

Um, yeah. Uh, just because it is really cool that you solve that problem in terms of, like, the carriers and stuff. I mean, you have the, like, lubricants and things that are

Mm-hmm

healthy and not just, like, this

Yeah

random petroleum oil or whatever the people throw into these type of things. But you have, you have vaginal suppository, like this Reset. It's, it

Mm-hmm

homeopathic. Is it, like, a probiotic type

Yeah, it, it is a probiotic. And, um, and yeah, we, you know, homeopathics actually have all but disappeared in the United States

Mm-hmm

because the FDA really... Like, that's been grandfathered in, and I'm actually a big believer in homeopathy, but, um, but medicine is not. Um, and the FDA's made it almost impossible to even source homeopathics in this country now. Um, so, so it's actually a probiotic, that, that,

Yeah

is a probiotic. And it's using the native lactobacilli. Remember I was telling you how

Mm-hmm

lactobacilli live in different areas?

Mm-hmm.

And so the one that we know is the most powerful, at least in all the research that's been done, in terms of helping that cycle of glycogen and keeping the lactobacilli vibrant, is this lactobacilli called crispatus.

Mm-hmm.

Weirdly, I don't, we don't know why this is true, we only know that it's true, white women tend to have that kind of lactobacilli in a native way, much more so than women of color.

Mm-hmm.

Pretty much any women of color. And so this is why we see these really drastic statistical differences, even in birth outcomes, right? Premature birth and, um, and, and even outcomes for, for the woman. Um, you know, uh, because many, many women, African American, Mexican, even Asian women, you know, if they don't have the right lactobacilli, um, protecting them in pregnancy, which is sort of one of the most key areas or times when, when, when that production should be ramping up to protect both the mother and the child.

Um, and for some women, and again, we don't know why it's true, we only know that it's true, and it's not

Mm

true in America, right? It's true

Mm-hmm

um, um, that they are really compromised. So but again, in this biomimicry world, right, like my, my, my goal, and I'm trying to work with some people now, but everything takes a million years to do, um, is to actually do a study with women, African American

Yeah

and give them this

Yeah

throughout their pregnancy, and let's see what happens with the outcome.

Mm-hmm.

Because even if we can't change the nature of their microbiome, if we can just provide the inputs so that the microbiome's behaving as if it's eubiotic, is what it's called, then, then we're gonna see how important that is actually in birth outcomes.

Mm-hmm. Yeah, it's, it's cool. You're, you're making me think, like, oh, I guess we women are gonna have to start businesses that need research, and then fund the research with the business, and get the job done ourselves if we want more research on women. It's just kinda how it's feeling.

I that's been my experience.

So good job.

Yeah. That's been my experience. You know, I got this money for this research, and because I'm really a consumer girl at heart, right? I'd been doing Good Clean Love for years,

Mm-hmm

we'd done all this research inside of Good Clean Love, but the FDA hates that, right? They don't want you to be learning stuff. They just want you to sell stuff. Um, and so, uh, so that's why I separated into a separate company where we have all the patents and all that.

Um, but, um, and like, like I said, it's, it was a miraculous accident that I was able to get that funded. But then I thought to myself, I went to many of these conferences with biotech companies, and, you know, the problem with biotech is that the, the research time is so That they almost always run out of money, right?

Oh, okay.

So many of them fail, not because it was a bad idea, but because they can't execute fast enough in the, in the runway that they have in their initial investment. So I, I know that's true, right? Like, you always wanna run a business that actually has a flywheel that people are paying you.

Mm-hmm.

And really, that's like how the telemedicine happened, right?

Mm-hmm.

Like, by people coming on and getting care that they can't get elsewhere because they live where they live or whatever, then that, you know, they're gonna get a medicine, I hope, that's gonna make a big difference in their life, and I'm gonna be able to understand their microbiome if they take our microbiome test on there, and all of that research will just keep going, right?

Right, right.

Like, but I won't run out of

Cool

because,

Right.

because, because people are supporting it, you know?

Uh-huh

so that's how I kinda came up with this, like, years ago, was like, "Okay, what could I actually do in

Mm

that could work?"

Mm-hmm.

And,

Some golden, golden business insight wisdom as a bonus, ladies. Thanks. Thanks, Wendy.

Uh, it it has to, it has to be something that supports itself, you know?

Right.

I started a few nonprofits in my time too, and, um, and you know, I, I don't know if you've ever talked to anybody on your show, uh, cancer survivors, you know?

Mm-hmm.

that ever come up for you.

Yep, yep. Mm-hmm.

So that actually came up in a big way around vaginal health because the number one reason that women drop out of their cancer treatment is because of their vaginal symptoms.

No way.

Mm-hmm.

I did not know that.

Yeah. Um, because they get put into a chemical menopause, and this

Oh, wow

women sometimes who are very young, right? Because cancer's happening at younger and younger ages, breast cancer especially. Um, and so being thrown into a chemical menopause when you're in your 30s, oh my God, nightmare. That's like an on/off switch, right?

Mm-hmm.

And so because your vaginal health is so dependent, estrogen dependent, right?

Mm-hmm.

And, and the jury's out about can we use vaginal estrogen there or not, right?

Right

I'm not gonna get into that.

Yeah.

But we have other, we have other things that those women can use to be comfortable, right?

Mm-hmm.

To, to like, we have like a lactobacilli kind of vaginal microbiome reset, which is the same thing essentially that they're getting at Good Clean Love, but it's a little bit more

Mm

if you want, medically empowered. But, um, but we do have these mechanisms that cancer patients can use to help

Mm,

through that treatment.

That's cool.

Um, and, um, and honestly, these women often don't get sent back to their gynecologist, if you can believe that, you know?

That's

And you know, just like I said, the, you know, even though, you know, we have Super Bowl Sundays with all this sexual content and we think everything is sexually, like, open now, honestly, most women still won't

Right

to their providers about what's happening to them vaginally.

Right.

Um, and you know, and it's interesting in cancer care, right? They do all this stuff about, like, you know, you know, getting your sex life back or whatever. And most of those women don't even wanna talk about their sex life, but if you ask them, "Do you learn about your vaginal health?" They'd be like, "Yes."

Mm-hmm.

"Please."

Mm-hmm.

So you know, it's like sex comes after your vagina feels fine, right?

right.

it's like if pain vaginally

I'll make that

You're, you're you're thinking sex, you know? Um, and, and, and you know, not just in cancer, but, like, these women I've told you about with these vulvar

Mm-hmm

you know? It, that's 30 million women in this country.

Mm-hmm.

It's not a, it's not a, it's not a rare exception. It's one in 10

Mm-hmm

you know, who

mean,

conditions.

What woman hasn't had some sort of vaginal condition? I, I mean, I would be shocked if... I feel anybody hasn't ever

the, the, the numbers of women who are

Okay

by vaginal health are astronomical.

Yeah.

In, in the, in the tens of millions.

Oh, Right.

You know? Tens of millions. Probably 80 million

Right

on any given day. And you know, and actually, the productivity loss associated with vaginal health is, like, $40 billion. Because the truth is, like, I had a yeast infection not too long ago. Like, when that's what's happening to you, that's

Mm

that's happening to you, right?

Right.

Like, you, you can't really put your mind on other things. That's what I was telling you at the beginning of the

Mm-hmm

is, like, you have more nerve endings in your vaginal area, so your clitoral, of course. But your clitoris actually has legs. It's an organ system. You know, we can talk about this. This is super interesting.

please.

It's only actually been mapped i, in the last three months. I mean, the uh, like, you know, we've

What?

about the penile structure since the 1980s. But it was, like, in 1999 that the first book was published called The Clitoral Truth, and it was the first time I ever understood my own sexual function,

Wow

when I read that book, because we always were taught that the clitoris, and most people still think this, is just this little button on the top of your vagina. But no, it's got 10,000 nerve endings because that exposed structure, that gland on the top of your, on the top of your vagina, it has legs that go all the way back to the back of your vagina, which this is all part of the same system, right?

And that's where your G-spot is, is where those legs meet.

Okay.

So it's like all of those are real structures that medicine never really thought was important enough to tell us about. And, And so when you think about all those nerve endings and the ways in which when you have pleasure, those legs become engorged with blood, right? And so when women have pain with sex, frequently that's because those legs are not engorged with blood, right?

There's a tightness, right? There's like... I, I always tell every young girl I know, "You shouldn't even be thinking about penetration till you've had a clitoral orgasm, because it's not gonna feel good," you know?

Right.

And, and the reason it feels good after is because of the way that the blood rushes to that place.

Mm-hmm.

conversely, when you have vaginal pain, you have all these nerve endings to feel it.

Mm-hmm,

You know? They don't only perform for pleasure.

Pleasure.

Right? Sadly. I wish.

Yeah.

Um, you know, they, they, they perform in all these ways, you know? And so, um, so, so that's why if you have an unattended vaginal issue... And you know, I, uh, I'm, I'm pretty fortunate. I love my work so much. That's why I work so much, honestly, is because I'm so devoted to it.

But I for a while was interviewing a lot of our customers who would write in, and sometimes they, they'd make me cry. You know, just like this, people who've been to six, seven, eight doctors, literally getting on a plane to try to find help.

Mm-hmm.

and the things that whatever. It's just, there's a lot of need for elevation of care.

Mm-hmm,

Let me just say that.

Mm-hmm.

And, um, they found our product frequently on Reddit or some other place, sometimes on these health boards, you

Mm-hmm

where people just write in about, like, "Try this," and Good Clean Love always comes up really high on that. And you know, honestly, like, she just breaks down. You know? That, like, she she had to give up sex with her husband, and that's not the only time I'd heard

Mm-hmm

um, until, like, she could

Mm-hmm

her vaginal microbiome, right?

Mm-hmm. Totally.

And have a mechanism to correct it. And so, um, it's not that I think women are allergic to their husband's sperm. It sort of seems like it feels like that when they're, every time they have sex. I mean, the number of women who've told me this, they get a UTI or they get some kind of BV or they get something, right?

Mm-hmm.

but if they had a mechanism to biomimic their way back into health,

Mm-hmm

then they don't need to get an antibiotic necessarily. Sometimes they do, but usually if they catch it right away, they don't.

Yeah. Can you expand a little bit on the, the biomimic mimicry that you're, you're talking about?

Sure.

Can you explain what you mean there?

Sure. Um, so, um, so biomimicry is where you're trying to make things that support what the body would normally do. So Bausch + Lomb does that with their eye drops.

Mm-hmm.

So if you've ever bought eye drops, they

Mm-hmm

they... You know, so, so it's, it's a science that, that a smart consumer product company would wanna emulate, because really the goal always, and when we talk about homeopathics, right? Like, homeopathics are designed just to bring you back to your normal state.

Right.

Right? Which is sort of like when we get into disease states, like, it's like we think about, like, most of our mechanisms are to, like, not feel it, right? Like, to eliminate the experience of the disease state rather than to pull us back to what is our normal state.

Yeah.

Just by being pulled back to our normal state, we, the body will regulate itself, right? It'll, You know, you'll, you'll feel

Yeah

um, just by being in your own stasis, right?

Right.

Like, having good healthy lactobacilli in whatever part of your body. Like, then, then your body's like, "Oh, okay. Yeah, that's right. I know how to regulate this," right? So, um, so we do this three ways. Our, all of our products are based on this bio-match technology.

Yeah.

And so whether it's in the medicine or the, or the products... So basically the first thing is that they, we, uh, we try to do no harm and, and we call that being isoosmolar. So by being isoosmolar, we're not taking any moisture or adding any moisture to the area.

So if you're hyperosmolar, that's what I was telling you earlier, you take all the moisture out of the cells and they slough off. So then you lose that top layer of cells, right? And that's

Mm-hmm

protective layer. So we're not damaging that. So first do no harm, right? That's the first part.

Sorry, this is really bothering me with the vaginal estradiol. I just gotta say, like, that's a major thing. That's... And it's really you guys created a solution for that. I am totally gonna be referring, telling all of my clients about that.

Yeah.

That's a big deal.

It's a huge

'Cause the vaginal estradiol is

Yeah

but at that cost is like, ugh.

exactly. And that a lot... I don't know if any of your clients have told you that I can't use it. It, like, burns. It, like... I mean, that's why people stop, right?

Okay.

Like, you know, they, they stop because the carrier is not tolerated.

Well, even

that's of course even more true when your tissue's already compromised, you know?

And even if you're not, like, burning and stuff, it's just if you you don't disrupt the barrier.

Yeah, exactly.

It's like,

Exactly

yeah, which is never good.

Exactly.

All kinds of things can happen.

Exactly.

Okay.

Exactly. Um, and because the thing doesn't work the way it should when you disrupt, right?

Mm-hmm.

So, okay, so the first layer is let's just keep it intact, right?

Mm-hmm.

Let's just keep the environment intact. The second is, um, the pH modulation, right? So in the, many women will have a higher pH for a lot of reasons, sometimes because they just had their period, sometimes 'cause they had sex, sometimes 'cause they're walking around in a wet bathing suit, right?

It's a dynamic environment, right?

Mm-hmm.

So, uh, and so you have to take care of it all the time. Like, some women would say to me, "Well, when can I stop doing it?" It's like, well, when are you gonna stop taking care of your face or your hair, right? Like you, you you do that.

That's just part your, like... And so this one woman I met who was, like, a cancer survivor, like, coach, she was like, "I always tell women this is your other face, your vaginal."

Nice.

And so

Right, think about taking care of it

like that, you know?

Right.

Um, so, um, I just wanna say that I do it every day, every night, and I'm having the best sex of my life at 64.

Amazing. Amazing.

So we can talk

You hear that, ladies?

Um, so yeah. I mean, a lot of people think that sex gets worse over time, and partly that's because we have, so many of us have erotic injuries that we've

Yeah

processed. And so it's easier, especially postpartum. That's one of the key times when women stop having sex because, you know, whatever the juju was after you have a baby, it's kind of like not that anymore. And, you know, you really have to, you have to make the environment for you to be sexual, right?

It's not like you're turned up in the same way when you're dating

Mm-hmm

right after you have a baby.

Yeah.

Your body's totally different. Um, and you don't even really understand what happened to your body many times, right?

Mm-hmm.

And, um, and so, so it's tragic because, you know, truthfully, your sexual capacity expands, to expand over time. I could never have had the sex I'm having now when I was 30 years old, you know? Just

Oh,

mentally, emotionally, I could never have done it.

Right. Yeah.

but yeah. So,

just have to add real quick, I keep, I know I keep talking about the vaginal estradiol, but I can't believe how many women, like, are in situations in which

they don't wanna have sex because it hurts really bad. They, they're dry, it's painful, whatever, and they haven't really been educated about vaginal estradiol of, like,

Mm-hmm

you know, it's safe, what a great option it is. And then it's, like, massively impacting their relationship, and, like, it's like the husband's trying to be like, "Okay"

100%.

But it's like this whole, like... I'm like, "Ugh." It's not, there's nothing, like, wrong with you. You just need support, right?

100%.

education.

100%.

Yeah.

And, you know, and so, um, so I'm using vaginal estradiol because I can use mine now.

Mm-hmm

and, and but I also use our vaginal gels. We have, like, these two gels, Restore and, um, Rehydrate. Um, and, um, and just that nightly moisturizing that space makes sex so much better. I mean, of

Mm-hmm

I use my lubricant and love oils and all the stuff I invented so I'd stay married. Uh, which actually worked great. Um, but, um, but yeah. Supporting, supportive products are, like, really key.

Mm-hmm.

And, you know, and, and getting, becoming vaginally dry is just sort of a mechanism of years adding up in your body, right? So yeah. So I think a lot of women, for all the reasons you said, really will benefit

Mm-hmm

from doing vaginal estrogen. But so, okay.

Mm-hmm.

So, so the pH, because we're not messing anything up, we can bring the pH down.

Mm-hmm.

And that's what you want. You want your pH to be between four, 3.7 and 4.1 inside your vagina because that's where the good bacteria can hang around. Exterior, 4.0, that's where you want your pH to be. And so all our products help to do that.

Mm-hmm

sometimes you have a little burn-y, tingling feeling, and that's your pH coming down. You actually feel it

Mm-hmm

when you're using our products, right? Like, it comes down. Um, and, um, and then the last piece which is kind of the magic sauce, I'm just gonna tell it to you, is that we use a kind of lactic acid in all of our products, including all the medicine, um, which is racemic.

That's the magic. It's in our patent. Um, And racemic lactic acid, interestingly, biomatches to what the body produces. But we... But it's actually a kind of lactic acid, and, and when you go to the hospital, if it's you're an emergency, you they give you this Ringer solution, which is basically the same DL combination of lactic acid.

The body only produces L lactic acid, and that's what's in most products. But the D actually is required to make the L work, right?

Mm-hmm.

And so you can... When, when we get our lactic acid, there's only, like, one or two companies in the world that make this, um, that make this type of lactic acid. And so what it does is it performs, especially for women who don't have the right lactobacilli, like I was telling you, um, it performs that function for them so that good bacteria can be supported.

And so that's in all of our products also. That's really kind of

Hmm.

but it's the combination of those things that make us biomatch and able

I

biomimic. Um, and nobody else is doing that. Um, but, you know, and, and, uh, I just... I, I know, well, I know personally how well it works, but I also know just from what I hear from our customers over years and years that, that they get better, that they feel after.

I wanna take a moment to tell you guys what I can actually do to support you in your journeys and tell you a little bit more about Higher Coaching, my app, and retreats. So just as a quick summary, Higher Coaching is my full-tilt, full-on customized health and life coaching.

So we are getting all into every aspect of your life in a very supportive way. So how that's delivered is completely customized training. You'll do my neurotyping test to kick things off, which is a whole thing in and of itself that's really cool, and then I will completely customize your training and also your nutrition.

I base a lot of my decisions on labs. You don't have to do labs, but we can do a lot of labs. You can also bring me labs that you've had done recently or, you know, whatever kinda health history that you have. Love to see it. And, you know, from the labs perspective, we do blood, we do hair tissue mineral analysis, DNA.

Um, I have a software that I run DNA through that I prefer where I can see different SNPs that have to do with health, um, that are more research-backed and I actually trust. Um, we do stool testing, so gut microbiome, so if you got gut issues, bring 'em, let's go.

And also, um, hormones through saliva and urine, and those two methods of testing help us get... see a little bit more of a deeper insight into what's going on with your hormones, and courting, and and courting, including cortisol, um, and your sex hormones. So, um, there's that, and then we also have biohacking involved in various ways.

That could be through an Oura Ring or Whoop Strap or some sort of HRV and sleep tracking device or a continuous glucose monitor you know, lots of different interventions that we do depending on the person and what they need. So there's all of that health approach, and then there's the full-on life coaching because I believe these are one.

They are. I... It's not I believe. They are one. Okay? So it's like if there's a lot of dysfunction in terms of interpersonal relationships or professional life or just internal world in terms of boundaries and self-talk and identity and all of that kind of wounded stuff, like, we get into that too, as much or as little as someone is willing to.

So Higher is my full-tilt, we are going all in on you, baby, uh, one-on-one coaching. And I do have a coach that coaches with me, Coach Daria, who has been on the podcast a couple times. Um, so you do have some options there between working with either of us, and the...

You know, obviously the cost is a little different too, so it's kind of a nice service for people because, yes, I charge more. But yeah. So if you wanna learn more about that, go to terragarrison.com, and you'll see one-on-one coaching, and just, just click on that one, and you can get a free consultation with my team.

Next is my app. So my app is my solution for not everybody can afford or even wants full-on one-on-one coaching. So if you want all my goods, like, you want all my training counsel on form optimization and nutrition and, you know, the biohacking and the info, and we do have live Q&As once a month and community and all of that, that is, uh, obviously a lot more affordable and pretty awesome if I do say my do say so myself.

And, uh, there's a whole mindset part in there that a lot of people like where I take you on these little 22-minute guided journeys. So check those out if you get the app, and there's a seven-day free trial, so you can see everything in there and make sure you like it before you actually pay anything.

So just go to app. .taragarrison.com for that. And then I do have a retreat open right now. In 2027, we are going up to the Pacific Northwest. It'll be about 45 minutes outside of Seattle. Um, we are staying at the beautiful Salish Lodge and Spa. It sits on top of 168-foot waterfall, and it is owned by the tribe whose lands that those are.

That waterfall is very sacred to them, and that makes me happy that they are in control of that land again. So, um, it's gonna be incredible. We're gonna do lots of fun things like white water rafting, paddleboarding. You know, we're gonna do holotropic breathwork or, like, conscious connected breathwork, which is a healing-type thing.

Um, we will have all sorts of amazing facilitation, and yeah, they're the coolest thing that I offer, straight up. They're amazing. So if you want to check that out, just go to taragarrison.com and click on Retreats, and you can find out more and get all signed up. If that is speaking to you, I firmly believe that anybody that comes to anything, like, whether it's working with me directly or in my app or coming to one of my retreats, uh, my whole business is kind of a spiritual thing for me, so I take that very seriously, and I fully believe that people who come my way are sent my way for a reason.

So if that's pinging at you, um, please, please honor it. Like, uh, it's, it's more than just business for me here, you know? So, um, yeah, I would love to hear from you if I can support you in any of those ways. Uh, can I ask you, I mean, I don't know if you, if you have thoughts.

Maybe it's just, you know, obviously everything we've just talked about with not enough beneficial bacteria, um, lifestyle habits, et cetera. But, you know, there's just always those cases where somebody just keeps getting, like, everything, right? Like, a, she keeps getting BV and then a yeast infection and then UTI and then a yeast infection and then BV and then, you know, uh, over and over and over.

just curious your thoughts on

Yeah, so I mean, why is that happening, right? So let's just start with BV, and we didn't really talk much about this, so it's totally worth addressing because one in three women who are listening to us has BV sometime, in a year.

Totally.

Very common.

Mm-hmm.

And so BV, bacterial vaginosis, means that there's more bad bacteria than good bacteria living in your vagina. And like I said, it's opportunistic, right? Like, so sometimes if you have a really dysbiotic gut, which is to say maybe you have, like, um, like IBF or,

Mm

any number of sort

Right

chronic gut conditions, those are getting down into your vagina, right? Like, it's not there's a wall between these places. Or if you have a lot of decay in your mouth, that's getting into your gut, and that's gonna

Mm-hmm

into your vagina. So I just wanna say all that stuff we said at the beginning matters. But but so the other thing that... This is a little science-y, but I think it's worth understanding. Again, we hardly spend any money on research, so we only know what we know. But one thing we know is that women are born into a community state vaginally, and it's something that asserts itself as you get into puberty.

They think that it comes from when you were born, like through the canal, that you get your mother's sort of microbiome makeup, right? That's why babies who are born C-section, now there's, like, a new practice of kind of wiping them with the mother's vaginal secretions, right?

Mm.

To hope that they get some...

Mm.

I mean, in some hospitals they don't let you do that, but, you know, just to give the baby a start on that microbiome journey, right?

Mm-hmm.

Um, and this woman started this company, Tiny Health, just as an aside, because she had one kid C-section and one kid vaginally, and the difference of the health of those kids was, like, night and day, and that's how she got into it. So we know that the microbiome transmission that happens when you're born is really huge.

But okay, sorry, I digress. Um, But so this BV thing is these women... So these three community states, right? Where in one community state these women have good bacteria. They've got crispatus day and night. Even after they get their period, they come right back to it. After they have sex, they come back to it.

That's one-third of a very lucky women, right?

Mm-hmm.

Then there's one-third that never have the right bacteria. Again, was it a C-section? We don't know what happened. Was it a genetic thing? We don't know. We just know

Mm

about the same number of women never have the right bacteria. And then we know there's this group in the middle that's, like, struggling to get back to good, right? So that two-thirds of women on any given day are struggling to be healthy, right? Only one-third of us have that golden state.

Mm-hmm.

you know, this is what I was telling you about that guy, what's his name, Bryan

Yeah

who was, like, bragging about his girlfriend's microbiome.

Oh, I, I've heard

And,

that, yeah

which is, like, so dumb. Why is it a contest? It's not a contest, you know? Good for her, you know, that she has that good microbiome.

And you never know when it might change, Bryan.

Exactly.

Let's see it. I, I'm gonna pick a date, and we're gonna test her and see where she's at.

Exactly, like after she has sex with you, it's not gonna look so good. Um, and so, um, I did send him a letter because he put out a post on X that he wants to invest in women's health companies,

Oh, cool

my son was like, "Yeah, let's see if he puts his money where his mouth is," but I haven't heard back, so we'll see. Anyway, um, so okay, so BV, again, if you're in one of those two states where you don't have the right bacteria, and this is not anything you did wrong, it's just a genetic situation.

Right? Or we don't know how it

Yeah

or why it happens, right? Or you're in that middle state, right? Then you're constantly struggling to get out of it.

Mm-hmm.

And so if you go to a typical doctor, they're gonna give you

Mm-hmm

either as a gel or an oral. And if you... And, and I mean, I know women who, throughout their whole pregnancy, the doctor's like, "Use this antibiotic." And I'm

Wow

"Are you kidding me? For a whole pregnancy?"

Wow.

But again, did they ever test her to see what bacteria she has? No.

Right.

They didn't. You know, I mean, very exceptional good doctors that I work

Mm-hmm

do, but like a lot of them have to say, "This is a gut culture," even for the lab to culture it because we don't even have any tests until this one I just invented that cover all these bad bacteria that we know are showing up vaginally.

Mm-hmm.

So frequently women are given an antibiotic over and over again. We know that antibiotic kills everything, the good bacteria and the bad bacteria. And the more frequently you do it, it doesn't matter if it's a sinus infection or a gut infection or where your infection is, the more antibiotics that you consume in your microbiome, the harder it is for your microbiome to bounce back and produce the good the good like, uh, lactobacilli, the healthy ones.

Mm-hmm.

Some women never get back there. Again, so then those women need to be biomimicking and having good, healthy lactobacilli inserted, which is what our reset does, right?

Mm-hmm.

So, um, so then you take the antibiotics. Maybe you get through that infection, and then you get a yeast infection. Why? Because it's a very weird biology, but when the antibiotic when the, when the bacterial population drops off precipitously, then the yeast rises, right? Okay, so now you're on miconazole, right?

Like over-the-counter or whatever. Like the number of who get fluconazole is like crazy. Again, that's a second line treatment. You don't wanna kill everything in your whole body. That's what fluconazole does, but that's what we do. So, um, and then, you know, because we haven't done anything to bring the good bacteria back, now three months later, you've got

Right

overgrowth of bacteria.

Right. Exactly.

And then you're in the cycle again.

Mm-hmm.

So that work

Mm-hmm

supporting the microbiome, like even if I'm giving you... Like I've got miconazole on that new website, right?

Mm-hmm.

But it's in this base. That's really good.

Mm-hmm.

So we're already supporting your microbiome. But then the doctor's gonna tell you, "Use these products when you're done with this treatment to get your microbiome working again."

Exactly. Yeah.

Yeah.

I had a phase of like chronic BV for, it was like, uh, so annoying, right? Because BV sucks because it kinda impacts you socially if you know what I'm saying. And like it

I mean, and, it's

terrible.

Yeah.

And I did that. I, I did that, and then I followed it up with a vaginal probiotic for like a while.

Yeah.

Finally never came back. So I was grateful for the, you know, the... Not, I'm not talking

Yeah

we're not talking about oral. You know, you want it to I really did my research. I was like reading all these research studies and stuff.

Mm-hmm.

So I like that you're, you're opening, open to yes, if that's the best solution, we can help you with that. But don't just wipe things out and like leave it unsupported.

You can't leave it there. Exactly.

Yeah. Cool.

You can't leave it there. And you know, there are a couple of companies, um, that are making outrageous claims, um, but that have produced relatively pretty good probiotics. Seed is one. I don't know if that's the

Mm-hmm

you took.

Yeah. Mm-hmm.

Um, Jarrow has a pretty good probiotic also. I think ours is really good because it reduces your pH while it's delivering these native lactobacilli also.

Mm-hmm.

And ours is

I'm gonna snag some of yours. Yeah

yeah, ours is the most economical. That's the other thing. Actually almost to a fault. Like, you know, I'm not the CEO of that company anymore,

Okay

got it into Target and, I mean, uh, Walmart. So it's at Walmart actually. Um, and so, you know, the thing I always wanted to do with Good Clean Love was deliver really premium products at a value

Mm-hmm

that anyone could use.

Mm-hmm.

no matter where you are, this should be available to you. And so, you know, our, our clinical care site is still a little bit more expensive, but compared to going to a Zoom visit, it's cheaper than that, you know? Okay. So it's still really pretty affordable when you look at the options.

And Because it shouldn't be like you need to be... Like I just saw this article in The New Yorker the other day about, like, women who, like the billionaire orgasm coach or something. This woman Sally Ooh I talked to. Okay. Who, like, like charges women tens of thousands of dollars.

She's Silicon Valley, right? So they can pay it there. But, um, so that she can help them get, have an orgasm. And I'm like, "You should be able to do that no matter how much money you have." Like that shouldn't be for the wealthy, you know? Right. Um, and so yeah, there's been some really interesting writing that's come out recently about orgasm.

Um, that I've been reading on Substack. This Dr. Sarah Szal, S-Z-A-L. she's fascinating, honestly. She has her own podcast. Mm-hmm. but she's a doctor, right? Like a Harvard-trained doctor. But she's also, like, 59 years old and pissed about, like, all the shit Mm-hmm has been left out. Mm-hmm. You know, of training.

And the ways in which, like, women who don't wanna have sex anymore, right? It becomes sort of this blame thing. I know. But not, but not, like, looking like what is the physiology that Mm-hmm those women to that moment, you know? Right. So she's, uh, she's a badass, that woman, honestly.

Cool. Um, um, Check her out um, but she's been writing a lot about orgasm lately. And here's one thing that I think super important for all of your listeners to hear, is that you know, we could talk, we could do a whole show on orgasm, truthfully. Mm-hmm, mm-hmm. But, but you know, so and I've been saying this forever, but she gave me all the medical facts behind what I'm saying, is that there's no other physical, there's no other act that you could, that you could perform.

So meditation, breathwork. You know, all the things we do to try to calm our nervous system and become present, all of those things. Mm. Nothing resets your body in the depth and breadth kind of way that a full-on orgasm will do. So the thing is, is that there's a surrender, right?

You can't make yourself orgasm, right? Nope. You can only create space for an orgasm to happen. And you have to stop having your anxiety piece of your brain rolling, right? Mm-hmm. You can't be thinking, "How do I look? What am I gonna sound like?" Right. You can't be like, like doubting yourself Uh-uh wondering if you're gonna take too long or any of this shit.

Yep. Right? You just have to not happen. You Exactly. You just have to be like, "I am living in this body, and I'm just feeling what I feel." So partly I always tell people just, I, I think scent is a powerful, powerful mechanism to achieve arousal. Mm. because it goes right from your nose into the limbic part of your brain.

Again, a biomatch thing, right? Hmm. Um, and, and the limbic part of your brain is actually co-located with your olfactory bulb. Uh, conveniently. God figured all this out, right? Yeah. So that, that's where memory, sexuality, emotion, and scent all processes together. So think about that. That's, you know. So your arousal mechanism is associated with your emotions.

Again, why you can't do it without anxiety. Um, you know, your sense of smell can evoke that, right? Mm. And, and your memory. So you can actually, like, create a memory pathway to like, "Oh, that's right, I like sex." So when when I, when I was first, when I was first starting this business, I was so desperate to find anything that would work.

Mm-hmm. 39 years old. My youngest is like 2 years old then. And, um, I found this bottle of love oil in this shop. And, uh, and I, I thought, "Okay, whatever. I'll try anything." You know? Like the olive oil in the kitchen wasn't doing it. And so I had the best sex, and I thought, "Oh my God, look at us.

Like, what is going on?" Mm-hmm. So anyway, run out of the oil, and I'm like, "Damn, I thought it was us, but it was actually the love oil."

It was both. You guys were working together. So, It was the love oil and your limbic, limbic system. So we, then I was on a mission, right? Like I had to find more of this Yeah or figure out how to make it. So I finally did meet this woman, and I learned how to make it.

And that was literally what started Good Clean Love. That's cool. Um, and, uh, I was such a novice business woman. I was, like, giving out these bottles without even any name on the bottle so people couldn't even

I love hearing a long time to learn business. Anyway. I love hearing it. so, um, so, so that's how I learned about this scent thing. Yeah. Right? That, like, honestly, and you think back to all the great lovers over time, right? Like Napoleon and his wife, and Cleopatra, and right?

Like all of the most incredible love stories all have scent entwined in them. Hmm. Cool. Yeah. And some of the, some of the most ancient scents are the most erotic, right? Mm. So our love oils, which are coming out Again, thankfully. Um, use these really ancient oil combinations

Oh, cool

And, um, and the thing that's really cool about essential oils is they smell different on everybody that wears it. And so when you put it on you, and you put it on your partner, and you put those scents together, that is this unique scent that belongs to the two of you.

And again, different all over your body. So what you're doing is you're giving this information to your limbic brain, which is turning up this arousal mechanism.

Yeah.

And that is actually the secret. Because when you can't find desire when you're older for all kinds of

Mm-hmm

you can lean on arousal to

Yeah

to wanting something.

Yeah. Cool. Love that.

Yeah.

Well, Wendy, you are such an awesome person. Thank you so much for sharing, like, not only all the information of everything you've been working on all these years, and what you just released is really cool. I'm definitely gonna be sending people your way. But also sharing just, uh, some of

Yeah

insights in, in business. And you know, I hope a lot of women listen to this, and maybe somebody will get real inspired and pull a Wendy on us or something and create something huge.

Yeah. That's what you're always hoping, right? Like, that

Yeah

you know, I mean, legacy is, like... Uh, you know, and even when I invest or when I think about, like, you know, what, what is somebody dreaming of doing, you know. And, and, and especially in this time in the world. Like you said, you know, we just need more women to hold themselves.

But honestly, I really feel like the secret, I, I feel like the secret of all my success is my, my, my desire for is desire itself, right? That is what turns the wheel. And I don't know, I was

Yeah

Scorpio, you know. And that's the one thing in my marriage that always worked. But I really feel like that access to that really mystical part, that

Yeah

part of

Yeah

empowers so many things in our life.

Mm-hmm.

So you know, it's

Mm-hmm

if you're a woman who's listening and you think, "Oh, I can't have that," I just wanna say, no, of course you can have it. It's born in you. It's it's part of who you are.

Yeah.

You know? And so,

Mm-hmm

so make that a mission.

Yeah

make that a mission for you. You know?

Yeah. If it's pulling at you. I'll tell you, like, just this morning I was going to find, like, an affiliate code or whatever, uh, for Dr. Anna Cabeca. She does, like, menopause. She's got a maca, uh, product I like. And I was like, go in the back end of this, you know, affiliate portal she has.

And I'm like, "Oh, this is so nice. I love women-run businesses." And like Catherine Arnston who runs Energy Bits. It's a microalgae, spirulina, chlorella. Like, anything I do with her, any... It's just women-run businesses, I'm just like, "Oh my God, so generous and so nice." I'm like, "Oh." Like, it's just such a wonderful experience.

It's

Well, you know, and every woman-run business makes way more money than men-run businesses, statistically.

Really?

You know? We're, yeah, we're way more

Wow

generally than men-run businesses, 'cause we're way more collaborative, you know.

Yeah.

and, and, and you know, and I mean, for me, like, business is really about problem-solving.

Yeah.

You know? If you're really trying to solve a problem that

Yep

real meaning for a lot of

Right

that is the value of what you're doing.

Right.

And value will follow you. But so many people, especially who are trained in business, are constantly thinking about, like, exits or,

Yeah

you know. And it's like they're not, they're not generous from the start.

Mm-hmm.

You know? And I, I, it's, might be the death of us truthfully, but I hope not.

Yeah.

Meanwhile, you know, we do what we can do. I feel like I'm working for the goddess, actually. She's just, you know, kind of guiding me and

Yeah

I feel fortunate to, to to be able to do what I do really.

It's so cool. Well, you've done

So we're gonna get you some codes. We're gonna get you some

Okay

um, for all of your people, and for

Cool

to go on all those sites. And so, uh, my dear sweet Liz will follow up with you with those codes.

Okay. All right.

Um, and then we'll of course, like, tell everybody that they should listen to us.

nice.

This was a lovely conversation.

It was amazing.

Yeah.

You're so awesome. It's so, such a joy to meet you today. Thank you so much for joining me on this episode of the Inside Out Health podcast. I hope it's been helpful to you in your journey. If you think that it might be helpful to someone you know, please share it with them.

Please share on social media. It really helps me grow the show and reach more people with these amazing messages. And if you could be so kind as to rate the show, and, um, possibly even leave me a review, that really helps. So, uh, much thanks in advance if you do that.

And yeah, please subscribe if you wanna hear more of this type of content. I have lots of amazing expert guests on the way. All right. Thank you.